Notorious music production powerhouse, Death Row Records, is marking its 30th anniversary in style. Partnering with NFT gurus Crypto.com, they have launched an exciting new NFT collection.
Death Row Records was formed in 1991 and were pioneers in changing the course of music and is now owned by MNRK Music. The hip hop giant once owned and operated by Dr. Dre and Marion “Suge” Knight were instrumental in revolutionizing rap music that maintains relevance to this day. Several Death Row Records artists and their music such as Dr. Dre, Snoop Dogg, and 2Pac continue to remain as relevant and influential as they did making history in the 1990s.
The label stands as one the most successful stories in music history with 36.5m+ albums sold worldwide plus record-breaking RIAA certified albums that include, 2Pac’s All Eyez on Me reaching 10x platinum, Until the End of Time, and Don Killuminati albums reaching 4x platinum with Better Dayz at 3x platinum. Snoop Dogg’s, Doggstyle reaching 4x platinum with The Doggfather reaching 2x platinum with many similar and notable accolades.
In 2021, the label celebrates its 30th anniversary with the launch of ‘Death Row Experience’, a virtual retrospective exhibiting the story of the label’s rise and its legendary artists. The combination of larger-than-life artists and groundbreaking production helmed Death Row Records.
The NFTs
All-in-all, seven NFTs make up the collection, each featuring an incredible 3D animated artwork, set to tracks from the fantastic Doggystyle album. The first three NFTs are the brainchild of creative studio, Fluxx88, representing crypto-themed renditions of the iconic Death Row logo. While the final four units were designed in a collaboration between TillaVision and Death Row, featuring the popular “Lil Bitcoin” character.
Each NFT is available on a limited run only, in a sale ending promptly at 2PM UTC on November 25. Following the drop, Death Row will invite 300 lucky NFT holders at random to join the “Death Row Crypto Club”. Therein, members will receive fantastic member-only perks, including a 20% discount for the Death Row merch store, and early-bird notice to future drops. Plus, one of the 300 selected will also receive an exclusive Death Row Chain.
Only primary purchases are valid for entry
You must have your NFT(s) in your Crypto.com/NFT wallet by the end of the drop
Join the drop at Crypto.com >> Here
