Peppa Pig is not just another children’s show; it’s a hit that has been translated into more than 40 languages around the world. That’s why the news that the Canadian company Entertainment One (eOne) has gone to market was a bit shocking. The fact that we are also talking about albums by Tupac here is even more intriguing. So, what’s going on?!
The successful deal for $ 4 billion from Canadian company Entertainment One (eOne) ended at the end of a stock exchange Thursday (August 22, 2019) in London, where the studio was listed.
The buyer, who is paying $4 billion is not just anybody, but the famous maker of JI Joe and Monopoly- Hasbro. It is a well-known fact that some of its brands have reached the TV screens already- My Little Pony, Power Rangers, and Transformers. However, the US toymaker claims that this purchase means even more new shows based on his toys.
In 2015, Entertainment One got the rights over Peppa Pig, as they bought a significant stake in the British animation studio that produced it. Now, since Hasbro is taking over, they will acquire music and film content that was licensed to Entertainment One. We are talking big here- Death Row Records catalog featuring artists such as Dr. Dre, Snoop Dogg, and Tupac Shakur.
In an interview, Brian Goldner, chairmen, and chief executive officer shared that this acquisition was the best thing that could happen to Hasbro’s portfolio. And, could we blame him, Hasbro now holds the rights to albums by Wu-Tang Clan, DJ Khaled, The Diplomats, and many other beloved hip-hop artists.
We don’t know when exactly the deal is going to happen, but it is expected to close until the end of this year.
Find a list of artists on Entertainment One’s roster here.