On August 15, 1996, Tupac Shakur, Suge Knight, MC Hammer, Snoop Dogg, Danny Boy, and The Dogg Pound speak at the Brotherhood Crusade Rally in Los Angeles, CA.

Tupac, Daz, Brotherhood Crusade director Danny Bakewell, Snoop Dogg and Suge Knight
Tupac, Daz, Brotherhood Crusade director Danny Bakewell, Snoop Dogg and Suge Knight

“One thing I’d like to say, if it weren’t for the community, it would be no Death Row Records,” said Suge Knight.

“And more important than all that, if it weren’t for Snoop, Daz, Hammer, Tupac… it would be no me.”

Tupac, who was murdered less than one month after this footage was recorded, spoke on how the fans who purchase albums from Death Row artists should also represent voters.
“We just want y’all to know that at Death Row we appreciate everything y’all doing for us,” said Tupac.

“My record sales, we got six million. Snoop got four million. Dogg Pound got three million. And we keep going.
“That means we represent that many votes. If we can represent that many votes, we gotta let these politicians be scared of us.”

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