Spotify isn’t the only platform for artists to promote their creations — SoundCloud is a great alternative, especially for unknown performers, DJs, and rappers. Established in 2007, this system has helped content makers increase their exposure and brand awareness. For those who don’t have hundreds and thousands of dollars to invest in social media marketing strategies or buy Soundcloud followers, it is a genuine gemstone to discover and use to the full.
SoundCloud vs. Spotify for music promotion
The short and long answers will depend on what goals you set. Both systems can come in handy and let rappers establish their music brands and reach target audiences. In terms of beginner-friendliness and advanced promotion across the platforms, SoundCloud wins. When it relates to more well-established artists who want to support their music career strategy, Spotify won’t be a bad contribution.
SoundCloud is more reliable and easy to get started for those interested in paid advertising. Besides, this system lets you harness your rewards once your balance exceeds five dollars. You can receive up to four dollars per one thousand streams — a nice payability for novice performers.
How Rappers Earn Money on SoundCloud
This music streaming system lets musicians make money directly through its interface. For instance, they can harness the functionality of its Premier Program and obtain fan-powered royalties.
One of the benefits of the platform is that its promotional potential is unlimited. With the help of its Repost, i.e., a unique marketing and music distribution engine, interested parties easily share their tracks and enjoy exposure and their rap-brand recognition on Instagram, Apple Music, and Spotify. Moreover, their return on investment doesn’t hit rock bottom — eighty percent of their original income becomes their revenue.
Given this feature, unknown artists can get a kickstart in the industry and popularize their passion and creativity, cutting through the loud noise of tons of content in the market. SoundCloud allows you to customize your advertising and target specific regions and audiences. It will be fine if you want to streamline your rap music’s promotion in the USA or UK only.
Monetizing Rap Music on SoundCloud
First and foremost, rappers can start their promotional campaign affordably and at any time — at fifteen dollars. If you want to check whether it works for your needs, there are free advertising features to test in practice. SoundCloud is advanced in terms of its multitasking and efficient capabilities, including various proxy possibilities it offers.
With features like reposts, comments, shares, and likes, the platform wins over the hearts of prospective listeners. It makes them involved in supporting artists. This ever-increasing user engagement contributes to how rappers’ music gets known around the globe.
Dos and Don’ts to Make SoundCloud Worth It
Despite how user-friendly the platform is, a lot depends on the quality of your tracks. Rappers who don’t produce high-end content will never get it to go viral on SoundCloud. It is crucial to consider your career goals and optimize your promotional strategy. No matter how universal and advanced SoundCloud is, it won’t deliver excellent results in an effort-free manner.